Artificial intelligence has completely transformed the business environment. In this article, we’ll look at those changes as they pertain to social media management and marketing. We’ll then round things off with a list of some of the best tools on the market today.
AI Tools for Social Media
What Is AI?
Short for artificial intelligence and covers a wide range of technologies. These include machine learning, natural language processing, computer vision, and many more besides. The most basic definition is that AI helps computers run a series of tasks more efficiently than humans.
Why Is AI a Good Match for Social Media?
AI is a good match for social media marketing in particular for a few reasons:
Lower costs: Hey, I can automate labor-intensive tasks that add no value to your team. Instead of paying a full-time staffer to monitor your social media pages, you may enlist the help of AI.
Increased revenue: AI can determine patterns that indicate that one piece of content is doing better than another. It can learn from this and tweak your strategy.
Streaming and content creation: On social media, you’re only as good as your last post. Creating content consistently is essential but also difficult to do. With AI, it becomes a little easier.
Monitoring social pages and engaging with visitors: One downside of social media for businesses is that users expect instant answers. They don’t care about regular business hours. AI can monitor your pages and deal with simple queries immediately.
Matching the content with the platform: If you manage more than one social media page, adjusting your content for each format can be time-consuming. AI can take over this task as well.
Providing insights into your followers: We all know that an excellent social media strategy incorporates keeping up to date with our followers and what is important to them. However, that’s a challenging task if you have thousands of followers. AI is capable of sifting through all that data and providing valuable insights.
Providing insights into trends and other brands: AI can identify patterns that indicate upcoming trends, help you improve your brand equity, and provide insight into competitive behavior.
Detecting copyright infringement and fake news: Social media is rife with fake news. Competitors, disgruntled employees, and people who don’t like your company may try to harm your reputation or emulate your success by misusing your branding. AI can detect instances where this has happened and alert you to them.
Recommendations from the platforms: The platforms like Facebook or Instagram will provide advice based on their AI-driven analytics.
Are You Ready to See the Tools Out There?
Understand the potential that AI has for ramping up your social media efforts; it’s time to examine the tools available. This is not an exhaustive list but will provide you with a starting point.
Your CRM Platform
Start by seeing what automated features your CRM platform offers you. You may have already had access to the social media tools that you need.
Chatbots
Chatbots are helpful pieces of software that allow you to manage your social media pages 24/7.
Some examples include:
HubSpot
LivePerson
Conversica
Drift
Considering that >34.7% of Facebook users spend one year and seven months of their lives on the channel, it makes sense for businesses to employ chatbots to stay up to date.
rasa.io
We’re sneaking this one in here because it’s technically more for email than social media. It’s still a handy tool and allows you to send personalized emails to subscribers.
Yext
When you think of social media, do you consider online review sites? Many people don’t, but they perform much the same function. Monitoring comments and replying to them maybe even more critical than responding to comments on Facebook or Instagram.
Pattern89
Pattern89 helps you to optimize your channel management, bids, and budget for all PPC advertising.
Phrasee
Again, this is an email marketing tool, but you may apply the lessons that you’ve learned in social media as well. The tool teaches users to optimize subject lines in their emails to improve their open and conversion rates.
Persado
Creating authentic relationships with users is the best way to build a community on social media. When you have thousands of followers, however, this is easier said than done. Persado addresses this challenge by creating personas for each customer segment. When someone engages on your page, a program answers them by using similar speech patterns and language.
Lately
Lately creates many social media messages from the content you provide and analyses which work best.
Socialbakers
Socialbakers allows you to identify influencers, analyze your audience, and manage your social media across different platforms.
Cortex
Cortex analyzes which post works best for your audience and identifies creative tips that will be effective.
Linkfluence
Linkfluence detects consumer trends based on what people are talking about on social media.
WordStream
WordStream helps you maximize your paid campaign spend on both Facebook and Instagram. It allows you to identify effective campaigns and tweak your existing ones.
Final Notes
Could AI be the best thing to hit social media ever? There are pros and cons. AI does make the production of fake news simpler, but it can also improve the user experience. ant content. AI tools for social media can provide these companies with an edge.
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