Your audience seeks variety, and the content you are blogging about may become irrelevant, and typical. This article, published by HubSpot, details the importance of using a Search Insights Report to refresh the relevance of your content. Using a combination of an editorial calendar and keywords, an SIR is useful in analyzing your content along with your competitors to show areas of improvement.
There are a ton of tips, as well as downloads, packed into this article that will greatly improve your organic traffic.
Continue reading the full article: https://blog.hubspot.com/marketing/how-to-create-search-insights-report
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