Why Do Emails Bounce Back, and How Can You Lower Your Bounce Rate?

Growing an email account is hard work and requires maintenance and a bit of preventative actions. One thing to keep in mind is your bounce rate. This is the count of emails that are returned due to a failure. There are three types of failures, all of which need to be monitored to prevent your account from being blacklisted. Once your account is blacklisted, it takes some effort to be removed, but it does not mean the end of the world. Read further for the different types of bounce back, and how to check for issues before they arise.

Photo by Krsto Jevtic on Unsplash

Read more: https://www.activecampaign.com/blog/email-bounce

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